excerpt:

Normally, the most vociferous calls for legalizing Internet gaming come from the growing online poker-playing community, offshore gambling site operators, civil libertarians and a handful of select members of Congress.

Add UNLV associate professor Kathryn LaTour to the chorus.

LaTour, who teaches in the William F. Harrah College of Hotel Administration, has co-authored a study that says the legalization and regulation of online gambling in the United States and Canada could help reduce some of the activity’s harm. Gambling addiction, she said, could be curtailed while regulation would keep underage gamblers out of the virtual casinos.

“It should be regulated,” LaTour said. “When you get deeper into it, it’s a battlefield. The integration of online gambling in the home can more easily turn gambling behavior into a component of a consumer’s everyday life, like watching television.”

The report, “Blackjack in the Kitchen: Understanding Online Versus Casino Gambling,” will be published in February in the Journal of Consumer Research. LaTour said it is the first time the publication has included a study about gambling. She co-authored the report with June Cotte, a marketing professor at the University of Western Ontario in London, Ontario.

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ReviewJournal.com – Business – Professor urges legalizing Web betting

Author Contact Info: Howard Stutz, Las Vegas Review-Journal

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